Top news and information about the 2022 TCS London Marathon
TCS is new headline sponsor
Tata Consultancy Services (TCS), the leading global IT services, consulting and business solutions organisation, has become the new title sponsor of the London Marathon.
TCS and London Marathon Events agreed a six-year partnership covering the 2022 to 2027 London Marathons. A key part of TCS's new role will be to use technology to further enhance the marathon experience, promote a healthy lifestyle and amplify one of the founding pillars of the London Marathon: ‘to show the family of mankind can be united’.
TCS has been the technology partner of the London Marathon since 2016, developing the record-breaking 2019 official event app, which was designed to provide participants and spectators with the fullest London Marathon experience yet.
In 2020, TCS updated the award-winning app to support participants in the first virtual London Marathon during the pandemic. TCS will continue to support the London Marathon in its digital growth, developing increasingly enriching and personalising experiences for participants, spectators and sponsors by harnessing the power of data, working to make the event even more accessible and inclusive, building the connections that unite communities, amplifying fundraising and inspiring activity.
Hugh Brasher, Event Director of London Marathon Events, said: “We look forward to working with TCS to evolve and grow our digital reach, inspire millions more to become active and develop opportunities to raise even more funds for charities. TCS has been an integral part of the London Marathon for the past five years, delivering the latest technology to enhance the marathon experience for participants and spectators. This new title partnership marks the dawning of a new era in what we can achieve together.”
Amit Kapur, TCS Country Head UK & Ireland, said: “The London Marathon was founded on the core belief that the family of mankind can be united. TCS is building innovative and impactful technology solutions to help realise this belief and inspire people to believe in themselves. We are pleased to take on the role of title partner and lead the way in driving the future success of physical and virtual London Marathons.”
To enhance sustainability for the TCS London Marathon, the organisers are beginning to work with the ReScore app, a cloud-based application developed for the Council for Responsible Sport by TCS, which enables event organisers to measure, track, report and verify their progress across a broad range of environmental and social indicators for sports events. ReScore will assist in verifying the event’s sustainability progress to help it reach its carbon emission goals.
Another innovation for 2022 is an exciting new digital Finish Line, which will feature a large screen showing messages of encouragement for participants. As participants hit the final timing mat before crossing the Finish Line at The Mall, select messages from supporters sent via the Belief Booster function of the Official TCS London Marathon App will flash up on the screen.
Every message that is composed through the Official TCS London Marathon App will be passed through an AI-powered content moderation system to screen for inappropriate content. A team of people on the course in London will also be screening the messages that get displayed. Only messages of support and positivity that embody the values of the TCS London Marathon will be uploaded and projected at the Finish Line for participants to see.
TCS Mini London Marathon
A landmark change has been made to the TCS Mini London Marathon for 2022, with the event set to take place on Saturday 1 October – 24 hours before the main TCS London Marathon – and an estimated 7,000 children expected to run through the famous Finish Line on The Mall.
In a unique new initiative, every child who finishes the TCS Mini London Marathon will be rewarded with £10 paid to their school to spend on PE or IT equipment, provided by TCS.
The programme will feature one-mile and 2.6K events for children and young people of all abilities, from ages four to 17, over the final section of the TCS London Marathon course. The event will also feature the championship races for the UK’s top young runners, which were traditionally held on the Sunday morning.
First held in 1986, the Mini London Marathon has until now featured age group races for the UK’s top young runners. The introduction of this new mass participation event is part of London Marathon Events’ commitment to inspire more children to be physically active.
The championship age group races, which have been won in the past by the likes of Sir Mo Farah, David Weir and Charlotte Purdue, will still feature as part of the TCS Mini London Marathon programme, with teams from across the UK again coming to London to compete before the mass races get under way.
The new TCS Mini London Marathon builds on the huge success of the virtual TCS Mini London Marathon, where children ran 2.6 miles in their schools. 600,000 children across the UK are expected to register to complete the distance at their schools this year.
The ambition is to grow the mass event to the same size as the TCS London Marathon, with 50,000 children taking part by 2030.
For more information, visit the TCS Mini London Marathon section of our media resources.
Lionesses to be official starters
Three Lionesses from England’s all conquering 2022 European Championship-winning squad will be the official starters of the 2022 TCS London Marathon on Sunday 2 October.
Captain Leah Williamson will be joined by England’s record goal scorer Ellen White and Jill Scott, the second most capped player in English football history, who also holds a place in the London Marathon record books.
Before her decorated professional football career, Scott was a talented runner and won the under-15 girls race in the 2001 Mini London Marathon – an event that has also been won by the likes of Sir Mo Farah and David Weir.
For the first time in the event’s history, this year’s TCS Mini London Marathon will be held on Saturday 1 October, the day before the TCS London Marathon. This is part of a landmark move to get more children to take part and to inspire activity.
England won the 2022 European Championship by beating Germany 2-1 in the final at Wembley. It was the first time since 1966 that an England football team had won a major championship.
Williamson, White and Scott will be the official starters of the wheelchair races, the elite women’s race and the elite men’s race and mass event at the 2022 TCS London Marathon on Sunday 2 October.
This year a stretch of the world-famous TCS London Marathon route will be transformed into Rainbow Row to celebrate the LGBTQIA+ community, promote inclusivity and create a unique party atmosphere that will give participants the ultimate lift at a point when they need it the most.
Rainbow Row will be located on what is usually Butcher Row in Limehouse, a 250m stretch of road that is just past the 21-mile mark on the TCS London Marathon course.
London Marathon Events is working closely with the LGBTQIA+ community to create a carnival atmosphere along Rainbow Row for this year’s event.
Jeremy Joseph, the owner of G-A-Y and Heaven nightclubs in London, who has run the London Marathon on 11 occasions, has been working with London Marathon Events – alongside others – to plan Rainbow Row.
Butcher Row, where Rainbow Row will be located, runs from Commercial Road in the north to The Highway in the south. Participants pass the 21-mile mark on Commercial Road before turning into Rainbow Row and then exiting on to The Highway, back towards the finish in central London.
New inclusive policies
As part of London Marathon Events’ commitment to making the TCS London Marathon the most diverse, equitable and inclusive marathon in the world, three new entry measures have been introduced for 2022.
- Entries for assisted participants
- Wheelchair participants who need to be assisted/pushed by others have been allowed to enter the TCS London Marathon for the first time in 2022.
- Pregnant and postpartum participants offered further enhanced deferral options
- General entry participants, or participants with a Good For Age or Championship place in the 2022 TCS London Marathon, who are either pregnant or postpartum, now have the opportunity to defer their marathon place to a place in the same category in any future London Marathon within a three-year window.
- Virtual TCS London Marathon special considerations
- Participants in the virtual TCS London Marathon are currently required to complete the 26.2 miles in 23 hours 59 minutes and 59 seconds on Marathon Day. From 2022 onwards, anyone who cannot participate on this day due to religious reasons will be allowed to take part in the event on the next suitable day. Furthermore, those participants with a disability that prevents them from completing the event within the time limit will be given special dispensation to complete the 26.2 miles in a time frame that is achievable for them.
For more information on these entry policies, click here.
The TCS London Marathon also announced that entrants into the 2023 TCS London Marathon ballot, which opens on Saturday 1 October 2022, will have the option to enter as non-binary.
The richest wheelchair races in history
The wheelchair races at this year’s TCS London Marathon will be the richest in history after the prize pot was increased for 2022.
The TCS London Marathon has increased the total prize structure across both the men’s and women’s wheelchair races by $57,800: from $141,700 in 2021 to $199,500 this year. The new structure includes increased prize money for each of the top 10 finishers, while there are additional bonuses available for course records and the Abbott World Marathon Majors Flying 400 competition.
The winners of the men’s and women’s wheelchair race will receive $35,000 each, up from $25,000 last year, with second receiving $20,000 and third $15,000. There are incremental increases for all the finisher positions down to the 10tth-placed athlete, who will receive $1,250.
AbbottWMM Wanda Age Group World Championships return
The inaugural AbbottWMM Wanda Age Group World Championships were held at last year’s London Marathon and the event now returns for 2022.
The best athletes in their age categories from around the world will come to London in a bid to become world champions, having qualified for the AbbottWMM Wanda Age Group World Championships in events held across the globe between 1 January 2021 and 31 December 2021. Athletes must be over the age of 40 to take part.
For more information on the AWMM Wanda Age Group World Championships, click here.
2023 TCS London Marathon Ballot
The ballot for the 2023 TCS London Marathon, which will take place on Sunday 23 April, will open on Saturday 1 October – the day before this year’s event.
Mile and kilometre markers
Brand new mile and kilometre markers will guide participants around the 26.2-mile TCS London Marathon course as they make their way from the Start Line at Greenwich to the Finish Line on The Mall.
A competition to design new markers for the London Marathon was launched in 2019. The winning design was submitted by young architects Chantal Banker, Davina Lyn, Akhis Rashid and Haider Bokhari, who were supported throughout the project by Blueprint for All – a charity that helps provide young people with knowledge, skills and opportunities to build their career aspirations.
The new markers have been produced using recycled materials, including reclaimed ocean plastic and around 10 tonnes of waste – such as surplus signage and finisher T-shirts – collected from our events in 2021. These mile and kilometre markers will be re-used for years to come.
Other sustainability initiatives introduced this year fall within the following areas:
- Electric lead vehicles and approximately 25% of all hired vehicles for event logistics to be electric
- Lorries to transport participant baggage fuelled by Hydrotreated Vegetable Oil (HVO) with lower associated emissions
- Cleaner event power due to a combined use of battery power and HVO
- Free travel to the Start Line for participants travelling on the DLR, Underground and selected train lines
- Carbon levy priced into international ballot entry to help compensate travel emissions through purchasing verified carbon offset projects
- Waste and circularity
- Dedicated waste stations at key sites where items will be sorted to help improve recycling and compost rates
- Finisher T-shirts made from 100% recycled polyester
- Finisher medal ribbons made from recycled materials
- Banner roll to be reused for future years and fastened with reusable bungee cords, as opposed to single use cable ties
- Compostable cups for Lucozade Sport
- Water bottles made from 100% RPet
- Drink, drain, drop bottle drop zones to enable all bottles on route to be collected and recycled in a closed loop system
- Bottle belts promoted to encourage plastic reduction
- ‘Train greener’ newsletter to encourage participants to reduce their environmental impact while training
- Environmental sustainability presence at the 2022 TCS London Marathon Running Show
TCS London Marathon Pace Team
A new Pace Team has been created by London Marathon Events for the 2022 TCS London Marathon, designed to help participants hit their individual targets.
The team is made up of 80 pacers, of which 43 per cent will be female (up from 26 per cent in 2020) and over a quarter will be from less represented communities, including the LGBTQIA family. Again, this is a notable increase on the number of pacers we had from less represented communities (13 per cent) in 2020.
The pacers also prove that age is irrelevant when it comes to running, with the 2022 team featuring pacers aged 24 to 63.
Each pacer will be easy to identify thanks to the tall, bright flag attached to their back, which will clearly display the time they’ll be running.
British Heart Foundation is Charity of the Year
The official Charity of the Year for the 2022 TCS London Marathon is the British Heart Foundation (BHF). BHF is using the partnership to shine a spotlight on heart failure and drive fundraising for regenerative medicine that could cure a disease that affects more than 920,000 people in the UK alone. For more information about the partnership, click here.