Find out how to take on the TCS London Marathon for charity 
Fundraiser of the week Stephen with his late brother Matt

Fundraising to keep the memory of a family member alive

Runners who will be joining you on the Start Line share their fundraising journey and three tips to help you hit your target before Event Day.

Fundraiser of the Week, Stephen, tells you how to keep advocating for someone when they no longer can.

Stephen is running the 2024 TCS London Marathon in memory of his brother Matt, who died by suicide at the age of 29. Matt battled with his mental health for the majority of his adult life and Stephen is running to support Mind and make mental health a priority.


Stephen has a very personal connection to Mind, as Matt would make donations to the charity. He also loved being active, from weight training to running, so it felt fitting to run in his brother's memory and show people that marathon running is for everyone. Stephen says: “Anyone can do this, you don’t have to be in the one per cent of super fit people.”


Matt created an environment where others could open up about their own mental health issues, something which Stephen wants to build on so the narrative around mental health continues to change. “I want to raise funds to support Mind’s lifesaving work. I don’t want anyone to experience what my brother did,” he says.

Stephen believes the changing approach to mental health is noticeable in the workplace: “It was harder to talk about mental health a few years ago than it is now, even having support like Mental Health First Aiders wasn’t there before,” he says.

Training for the marathon has become a mindful practice in itself for Stephen. “Running has given me a lot of time to process, which is a useful thing going forward I would take from this.”

Stephen also wants to say thank you for everything that Mind has done for him. “It can be a lot for family and friends supporting someone. It’s tough because usually you try to sympathise, but with mental health it’s difficult because it’s so personal. Mind’s website is fantastic, the amount of resources and support is amazing.”

Fundraiser of the week Stephen with his late brother Matt

Support Stephen and Mind

Keep updated on his 2024 TCS London Marathon journey

Stephen has already raised more than £3,000 for Mind, here are his top fundraising tips.

1) Break it down 

Don’t be daunted by your target, use it as a starting point. Stephen says: “Come up with targets for sums you can raise through different means rather than just having one big figure.”

Once you start to break it down, it becomes a lot more manageable.

2) Don’t be afraid to ask

Consider how you tell your story. “Face to face is important. For me, conversations stick with you more,” Stephen says.

Opening up might also help others around you to do so too. Stephen says his brother used to share his experiences, which encouraged others. “He had struggled a lot with mental health issues the last few years and was very vocal in sharing what he had gone through. That helped his friends talk about things they wouldn’t have otherwise.”

You can also use social media to spread your story further. “The more people you can find that will engage with your story, the higher the chances that someone will donate,” Stephen says.

3 ) Approach local businesses

Consider what is in your area, outside your immediate circle of friends and family. It could be local groups or businesses. “There are many people out there looking to support and help good causes,” Stephen explains.

“My brother did work experience for a local food business which has been able to donate, which I wasn’t expecting. That personal connection is good as you already have that existing link,” Stephen says.

A Participant wearing a fancy dress costume celebrates as they run down The Mall

Want more fundraising resources?

Enthuse's Fundraising hub has all the information to make your marathon a success.