Make a difference
Every year charities buy places in the TCS London Marathon, then give them to runners who agree to raise a minimum amount of money – these are called charity entries. They can be a great way to make a difference and get a place in the marathon if you missed out in the ballot.
On the other hand, if you do have a ballot place and use that to run for charity, the charity gets all the money you raise and won’t have to spend anything on your place. So whichever way you end up running for a good cause, you’re helping yourself and your charity!
Say thank you
Raising money for charity helps real people and can change lives. So if you run for a cause that has helped you or a loved one in some way, you’ll have a golden opportunity to give something back and show the charity how much you appreciate its help and support.
As well as raising money, running the TCS London Marathon for charity can help raise awareness of its cause – particularly important for smaller or new organisations. On Marathon Day hundreds of people will see you wearing your charity’s logo with pride, and everyone who sponsors you can learn more about the charity and the great work it does via your online fundraising page.
Knowing that you’re raising money for charity can give you an extra incentive to run the TCS London Marathon. If you just run for the sake of it, you may start to doubt yourself and feel tempted to give up when the going gets tough – knowing you’re supporting a good cause could be the boost you need to get up and train in the cold, wet winter months.
Gain Gift Aid
If your friends and family are UK taxpayers, extra money can be added to their donations as Gift Aid. This won’t cost them any extra because Gift Aid is reclaimed from the government, but your charity will certainly appreciate the difference!
Don’t underestimate how much fun running the TCS London Marathon for charity can be! You’ll have the chance to meet all sorts of people and make new friends as you train and attend events organised by your charity, as well as on the big day itself.
In order to stand out among the sea of runners on Marathon Day, many charity participants wear fancy-dress or do something a bit different in order to attract attention to their fundraising campaign – it can give you an extra challenge, especially if you’ve run marathons before!