The 2022 Black Unity Bike Ride
In August 2022, the third annual edition of the Black Unity Bike Ride (BURB) took place, offering a welcoming, safe space to inspire cyclists and riders from diverse backgrounds to get active.
The first-ever BURB was launched in the summer of 2020 by Tokunbo Ajasa-Oluwa, Chief Executive of the charity Career Ready, to support several anti-racism campaigns during a period of mourning and reflection after the murder of George Floyd.
As a strategic partner of the event, London Marathon Events has worked with the core team since the start to organise the BUBR each year – and the strength and success of this partnership continues to grow.
The BUBR is owned by New Initiatives Youth & Community Association and managed by a small team of passionate volunteers. Alongside the event itself, the BUBR Alliance consists of 20-plus black-led cycling collectives that utilise their collaborative power, network and influence to bring about positive change in the Black community.
The aim of the BUBR
Explaining his reasons for setting up the event, Ajasa-Oluwu said in an interview with The Voice: “The Black Unity Bike Ride is a community ride that was created with the aim of inspiring more unity and a sense of empowerment.
“It’s an awesome, vibrant day where we get participants aged seven to 70, riding side-by-side and enjoying some of London’s most iconic landmarks. BUBR is a perfect example of the positivity that can be achieved when we choose to unite.
“We make sure each ride is a joyful experience that feels empowering, all within a safe space, where our riders can be their unapologetic selves without judgement.”