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Online Sale of Goods

Online Sale of Goods Terms and Conditions

These are the Terms and Conditions on which we supply products to you via the Website (the “Terms”).

When purchasing products from us you will be contacting with London Marathon Events Limited (hereinafter referred to as “we”, “us” or “LMEL”). Please see the end of these Terms for our corporate information.

We recommend that you read these terms carefully before using the Website and submitting your purchase order and we draw your attention to Clause 11 (Indemnity and Limitation of Liability) in particular. We also recommend that you save a copy of these terms and conditions for future reference. On the check-out page you will need to tick a box indicating that you accept the Terms. If you do not accept these Terms, you will not be able to place a purchase order with the Website.


    1. “Contract” shall mean the contract entered into between you and us in accordance with clause 2, which also incorporates these Terms;
    2. “Data Protection Legislation” means all applicable data protection and privacy laws in the UK relating to the processing of personal data and the privacy of electronic communications, including the UK GDPR, the Data Protection Act 2018 (and regulations made thereunder) and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426) – in each case, as amended, supplemented or replaced from time to time;
    3. “Events” means any events owned or operated by (and organised at the sole discretion of) LMEL, whether now or in the future, including but not limited to the:
      1. TCS London Marathon;
      2. TCS Mini London Marathon;
      3. TCS London Marathon Running Show;
      4. Vitality Westminster Mile;
      5. Vitality Big Half;
      6. Vitality London 10,000;
      7. Standard Chartered Great City Race; and
      8. Swim Serpentine;
    4. “Force Majeure Event” any circumstance not within a Party’s reasonable control including, without limitation: (a) acts of God, abnormally inclement weather, extreme weather (e.g. extreme heat), flood, drought, lightning, storm, earthquake or other natural disaster; (b) epidemic, pandemic or infectious disease; (c) terrorist attack, civil war, civil commotion or riots, crowd disorder, war, threat of or preparation for war, armed conflict, imposition of sanctions, embargo, or breaking off of diplomatic relations; (d) nuclear, chemical or biological contamination or sonic boom; (e) any law or any action taken by a government, public authority, court, competent national authority or governing body, including without limitation cancelling a public event, imposing capacity restrictions, imposing an export or import restriction, quota or prohibition, or failing to grant a necessary licence or consent; (f) collapse of buildings, subsidence, structural damage, fire, explosion or accident; (g) death of a member of the British royal family; (h) interruption or failure of utility service; and (i) any labour or trade dispute, strikes, industrial action or lockouts (other than in each case, where the Party seeking to rely on clause 14, or companies in the same group as that Party, is/are directly involved);
    5. “Intellectual Property Rights" means patents, utility models, rights to inventions, copyright and related rights, moral rights, trademarks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, rights in computer software, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world;
    6. “Order” means your order of one of the Products listed on the Website;
    7. “Products” means the items listed on the Website by us, together with any related Services;
    8. “Services” means such services as may be listed on the Website from time-to-time, including services such as personalisation of clothing and accessories; and
    9. “Website” means [].

    1. The listing of the Products on the Website does not constitute an offer by us to sell the Products to you.
    2. Your Order of a Product will be considered offer to purchase the relevant Product from us.
    3. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.
    4. If we are unable to accept your order, we will inform you of this and will not charge you for the Product. This might be because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for or because we have identified an error in the price or description of the price or description of the Product.
    5. On acceptance of the Order we will assign an order number to your Order and inform you of that order number by email.

    1. The images of the Products on the Website are for illustrative purposes only. We cannot guarantee that a device's display of the colours accurately reflects the colour of the products. Your product may vary slightly from those images.
    2. The packaging of the Product may vary from that shown in images on the Website.

    1. We may change the Product:
      1. to reflect changes in relevant laws and regulatory requirements; and
      2. to implement minor technical adjustments and improvements, for example to address a security threat.
    2. The changes outlined at clauses 4.1.1 and 4.1.2 above will not affect your use of the Product.

    1. Except for where you are required to make collection of Products from an Event (or otherwise), the costs of delivery (which may include collection of Products from an Event by you in person) will be displayed to you on the Website prior to you concluding your Order.
    2. During the order process we will let you know when and how we will provide the Products to you.
    3. If our supply of the Products is delayed by an event outside our control, then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. We will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any Products you have paid for but not received.
    4. If, after a failed delivery to you, you do not re-arrange delivery or collect the Products from a delivery depot we will contact you for further instructions and may charge you for storage costs and any further delivery costs. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the contract and clause 8.2 will apply.
    5. For further information on how to request a refund or exchange from us, please refer to our Refund Policy.

    1. You are able to end your contract with us at any time. However, your rights when you end the contract will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to end the contract:
      1. If the Product you have purchased is faulty or misdescribed you may have a legal right to end the contract, or get the product repaired or replaced, or have part or all of the charges paid for the Product refunded. This is set out in further detail at clause 9.
      2. If you want to the contract because of something we have done or have informed you that is going to be done, see clause 6.2.
      3. If you have just changed your mind about the product, see Clause 7.3. You may be able to get a refund if you are within the cooling-off period, but this may be subject to deductions and you will have to pay the costs of return of any goods.
    2. If you are ending a contract for a reason set out at (6.2.1) to (6.2.5) below the contract will end immediately and we will refund you in full for any products which have not been provided and you may also be entitled to compensation. The reasons are:
      1. we have told you about an upcoming change to the product or these terms which you do not agree to;
      2. we have told you about an error in the price or description of the product you have ordered, and you do not wish to proceed;
      3. there is a risk that supply of the products may be significantly delayed because of events outside our control;
      4. we have suspended supply of the products for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than twenty (20) days; or
      5. you have a legal right to end the contract because of something we have done wrong.
    3. For most products bought online you have a legal right to change your mind within fourteen (14) days and receive a refund. These rights, under the Consumer Contracts Regulations 2013, are explained in more detail in these terms.
    4. Subject to clause 9, you do not have a right to change your mind in respect of:
      1. digital Products after you have started to download or stream them;
      2. any personalised Products;
      3. products sealed for health protection or hygiene purposes, once these have been unsealed after you receive them;
      4. sealed audio or sealed video recordings or sealed computer software, once these products are unsealed after you receive them; and
      5. any products which become mixed inseparably with other items after their delivery.
    5. If you have bought goods, you have fourteen (14) days after the day you (or someone you nominate) receives the goods, unless:
      1. your goods are split into several deliveries over different days. In this case you have until fourteen (14) days after the day you (or someone you nominate) receives the last delivery to change your mind about the goods; or
      2. your goods are for regular delivery over a set period. In this case you have until fourteen (14) days after the day you (or someone you nominate) receives the first delivery of the goods.

    1. Subject to clause 6.4, in order to end the contract, you must notify us by doing calling customer services on [02079020200 or emailing us at []. Please provide your name, home address, order number, details of the order and, where available, your phone number and email address.
    2. If you end the contract for any reason after Products have been dispatched to you or you have received them, you must return them to us. You must post the Products back to us at [190 Great Dover Street, London, SE1 4YB] or (if they are not suitable for posting) allow us to collect them from you. Please call customer services on [02079020200] or email us at [] for a return label. If you are exercising your right to change your mind you must send off the goods within fourteen (14) days of telling us you wish to end the contract.
    3. LMEL will pay the costs of return:
      1. if the products are faulty or misdescribed; or
      2. if you are ending the contract because we have told you of an upcoming change to the product or these terms, an error in pricing or description, a delay in delivery due to events outside our control or because you have a legal right to do so as a result of something we have done wrong. In all other circumstances, you must pay the costs of return.
    4. We will refund you the price you paid for the Products including delivery costs, by the method you used for payment. However, we may make deductions from the price, as described below.
    5. If you are exercising your right to change your mind:
      1. We may reduce your refund of the price (excluding delivery costs) to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect the goods and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.
      2. The maximum refund for delivery costs will be the costs of delivery by the least expensive delivery method we offer.
    6. We will make any refunds due to you as soon as possible. If you are exercising your right to change your mind then your refund will be made within fourteen (14) days from the day on which we receive the product back from you or, if earlier, the day on which you provide us with evidence that you have sent the product back to us.

    1. We may end the contract for the purchase of a Product by you at any time by writing to you if:
      1. you do not make any payment to us when it is due, and you still do not make payment within fourteen (14) days of us reminding you that payment is due; or
      2. you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the Products;
      3. you do not, within a reasonable time, allow us to deliver the Products to you or collect them from us.
    2. If we end the contract in the situations set out in Clause 8.18, we will refund any money you have paid in advance for products we have not provided but we may deduct or charge you reasonable compensation for the net costs we will incur as a result of your breaking the contract.
    3. We may write to you to let you know that we are going to stop providing the Product. We will let you know at least fourteen (14) days in advance of our stopping the supply of the product and will refund any sums you have paid in advance for Products which will not be provided.

    1. If you have any questions or complaints about the product, please contact us. You can telephone our customer service team at [02079020200] or email us at []
    2. We are under a legal duty to supply products that are in conformity with this contract. See clause 9.3 below for a summary of your legal rights in relation to the Products sold on the Website.
    3. This is a summary of your key legal rights. These are subject to certain exceptions. For detailed information please visit the Citizens Advice website or call 03454 04 05 06. If your product is goods, for example sports clothing or training shoes, the Consumer Rights Act 2015 says goods must be as described, fit for purpose and of satisfactory quality. During the expected lifespan of your product your legal rights entitle you to the following:
      1. Up to thirty (30) days: if your goods are faulty, then you can get an immediate refund.
      2. Up to six (6) months: if your goods can't be repaired or replaced, then you're entitled to a full refund, in most cases.
      3. Up to six (6) years: if your goods do not last a reasonable length of time you may be entitled to some money back.
    4. If you wish to exercise your legal rights to reject products you must either post them back to us or (if they are not suitable for posting) allow us to collect them from you. We will pay the costs of postage or collection. Please call customer services on [02079020200] or email us at [] for a return label or to arrange collection.

    1. The price of the Product (inclusive of VAT) will be the price indicated on the order pages when you placed your Order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see Clause 11.3 for what happens if we discover an error in the price of the Product you order.
    2. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the Product in full before the change in the rate of VAT takes effect.
    3. Where the correct price of the Product at your Order date is less than our stated price at your Order date, we will charge the lower amount. If the correct price of the Product's at your Order date is higher than the price stated to you, we will contact you for your instructions before we accept your Order. If we accept and process your Order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any Products already provided and/or delivered to you.
    4. We accepted payment with [Visa, Mastercard, Apple Pay, Link]. You must make payment at the conclusion of your Order.
    5. If you do not make any payment to us by the due date, we may charge interest to you on the overdue amount at the rate of 4% a year above the base lending rate of Barclays Bank from time to time. This interest shall accrue on a daily basis from the due date until the date of actual payment of the overdue amount, whether before or after judgment. You must pay us interest together with any overdue amount.
    6. If you think an invoice is wrong, please contact us promptly to let us know. You will not have to pay any interest until the dispute is resolved. Once the dispute is resolved we will charge you interest on correctly invoiced sums from the original due date.

    1. Neither party shall be liable to the other for any loss, damage, cost, expense or other claim for compensation arising as a direct or indirect result or breach or non-performance of this Agreement due to a Force Majeure Event.
    2. Subject to clause 11.4, we shall not be liable to you for any of the following, whether in contract, tort (including negligence) or otherwise:
      1. any loss arising from damage or loss of the Product(s) during transit;
      2. any indirect or consequential losses;
      3. loss of revenue or anticipated revenue;
      4. loss of savings or anticipated savings;
      5. loss of business opportunity;
      6. loss of profits or anticipated profits; or
      7. loss of wasted expenditure.
    3. Subject to clause 9.4, our maximum aggregate liability in contract, tort (including negligence) or otherwise, however arising, out of or in connection with the performance of our obligations under this Agreement shall be limited to an amount equal to the cost of the relevant Products ordered by you.
    4. Neither one of us excludes or limits our liability to the other for death or personal injury caused by its negligence, or in respect of any other liability to the extent that it cannot be excluded or limited as a matter of law.
    5. The Website is provided for lawful purposes only and you agree to indemnify us from and against all claims brought against us arising from performing our obligations under a contract for any breach of these Terms by you.


    1. We are the owner or licensee of all Intellectual Property Rights in the Website and in the materials published on it.
    2. You must not use any part of the Website, or the content featuring on it, for any commercial purposes without our express consent.
    3. We are the owner or licensee of all Intellectual Property Rights in the Products on the Website and the Events.
    4. In respect of personalised Products, you warrant that you own and/or are duly licensed to use and provide to us such materials (including any and all Intellectual Property Rights contained therein) for the purposes of personalisation and that you shall indemnify LMEL against any and all third-party infringement claims related to the same.
    5. The purchase of a Product on the Website by you does not grant you any rights to the Intellectual Property Rights set out at clauses 11.1 to 11.3 above.

    1. The security and protection of your person information is important to us. Please read our Privacy Policy for more information about how and why we store and use your personal information.
    2. Both Parties confirm that we will comply at all times with the obligations imposed on them by the Data Protection Legislation.

    1. Provided it has complied with clause 14.2, if one of us is prevented, hindered or delayed in or from performing any of its obligations under these Terms by a Force Majeure Event (the “Affected Party”), the Affected Party shall not be in breach of these Terms or otherwise liable for any such failure or delay in the performance of such obligations. The time for performance of such obligations shall be extended accordingly.
    2. The corresponding obligations of the other Party will be suspended, and it’s time for performance of such obligations extended, to the same extent as those of the Affected Party.
    3. The Affected Party shall:
      1. as soon as reasonably practicable after the start of the Force Majeure Event but no later than two (2) days from its start, notify the other Party in writing of the Force Majeure Event, the date on which it started, its likely or potential duration, and the effect of the Force Majeure Event on its ability to perform any of its obligations under the Agreement; and
      2. use all reasonable endeavours to mitigate the effect of the Force Majeure Event on the performance of its obligations.
    4. If the Force Majeure Event prevents, hinders or delays the Affected Party's performance of its obligations for a continuous period of more than two (2) weeks, the Party not affected by the Force Majeure Event may terminate this Agreement by giving one (1) weeks' written notice to the Affected Party.

    1. Any waiver by either of us of a breach of any provision of these Terms will not be considered as a waiver of any subsequent breach of the same or any other provision.
    2. No oral variation of the terms of these Terms will be binding.


    No person who is not party to the Contract will have any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement. This clause does not affect any right or remedy that exists or is available other than pursuant to said Act.



    Nothing in these Terms will be deemed to create or imply the existence of partnership or joint venture between the Parties.


    1. This Contract constitutes the entire understanding between the Parties and all previous agreements whether written, oral or implied between the Parties will cease to be effective.
    2. Neither of us shall have any remedy in respect of misrepresentation or untrue statement made by the other Party unless and to the extent that a claim lies for breach of the terms of this Contract. This clause does not preclude liability for fraudulent misrepresentation or any statutory rights you may have as a consumer.

    1. This Contract and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.
    2. Each of us irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Contract or its subject matter or formation (including non-contractual disputes or claims).