Five ways to increase donations in five days
Monday 13th to Friday 18th February 2023 is Fundraising Week and, to mark the occasion, we’ve partnered with our official online fundraising partner Enthuse to come up with some top tips to help you maximise your donations.
In fact, we’ve got a handy tip for each day of the working week – so if you put all these suggestions into practice, your fundraising page will thank you by the weekend.
Read on for five ways to raise more money in five days…
1. Donate to yourself
We all want to raise as much as possible and it’s not always easy to ask others for donations. So, why not kickstart the action with a self-donation? It’ll both bump up your fundraising tally and set the precedent for others.
Fundraising pages that include self-donations raise a whopping 81% more than others, on average, and can increase your overall fundraising page value by £1,000. It’s a small act that can have a massive impact.
2. Update people on your progress
It can be easy to fall into the trap of telling people you’re fundraising – just the once – at the beginning of your journey and then assuming the donations will flow in all the way up to Marathon Day. The reality is that people lead busy lives and need to see your training efforts as regular reminders to donate.
By posting updates to your TCS London Marathon fundraising page, you can attract an average of 73% more donors – so be sure to share your experience with everyone!
3. Be picture perfect
Look, we get it – when you get a place in the TCS London Marathon, you just want to lace up your trainers and hit the pavements. But if you’re fundraising for a good cause, taking just a couple of minutes to personalise your page can make all the difference in the long run.
The data tells us that adding a profile picture to your fundraising page could help you raise three times as much for your chosen charity! That’s quite the return for just two minutes’ work.
4. Share your story
If you’re fundraising for a charity, chances are it’s a cause close to your heart. Don’t be afraid to share that with people.
The human side of why you’re running the event can be a very powerful prompt for donations – so much so that participants who add a fundraising story to their profile raise three times more on average. Make sure you take a few minutes to fill out the story section.
5. Give thanks
Saying “thank you” doesn’t cost a thing. In fact, it may even drive more donations to your fundraising page. Thanking people for their support, then, isn’t just a nice thing to do – it’s also a good tactic to boost your overfall fundraising total.
When people visit your page and can see you’ve thanked past donors, not only will they feel reassured that their good deed will be appreciated but it lets them know you’re still engaged and keeping your page up to date. This could lead to an everage of 39% more donations.
We hope these five quick tips will help to propel you to fundraising success come Marathon Day. Enjoy the 26.2-mile experience and good luck with your training!