London Marathon Events aims to become world leader in sustainable mass participation events
London Marathon Events (LME) today (Thursday 4 April) committed to becoming a world leader in delivering sustainable mass participation sports events.
LME has established a team within the company to develop new environmental initiatives and practices and also commissioned a full review of its sustainability practices, including a rigorous audit of the recycling chain and waste management processes.
LME has committed to ensuring zero waste to landfill by December 2020 through improved procurement, maximising reuse and recycling.
Hugh Brasher, Event Director for LME, said: “We are passionate about the concept of Eliminate, Reduce, Reuse and Recycle and fully committed to reducing our environmental impact. We believe we run the best mass participation events in the world and we want to match that by leading the world in mass participation event sustainability.
“Working closely with our partners and local authorities, we have developed some truly innovative initiatives and plans to make this year’s Virgin Money London Marathon the most sustainable ever. This challenge is huge as we are looking at sustainability across a myriad of factors: just some of the areas we are currently working on include reducing CO2 emissions, transportation of runners (both internationally and within the UK), a reduction in the use of generators and plastics together with more local procurement of event infrastructure.
“We know our participants share our passion and want us to take action. It is a huge challenge as we must balance providing proper runner welfare with reducing our environmental impact. We can’t achieve everything in one event, in one year, but the changes and the trials we’re introducing for this year have the potential to change how mass participation events are delivered in future. Everyone can make a difference: our participants, spectators, contractors, volunteers and staff.”