London Marathon Events announces partnership with iFIT
London Marathon Events today announced a new partnership with iFIT, a global leader in connected fitness software, content and equipment.
iFIT becomes the official Connected Treadmill and Digital Fitness Content Subscription partner to the London Marathon.
An iFIT film crew will run the 2021 Virgin Money London Marathon on Sunday 3 October and capture video, sound, and the excitement of the experience from a particpant’s point of view, coached by on-camera iFIT trainer Casey Gilbert.
Later this autumn, iFIT will offer its members an on-demand, multi-part workout series with the option to run the London Marathon in individual workout segments or as an entire 26.2-mile course.
The iFIT partnership announcement also includes the B.A.A Boston Marathon, the Bank of America Chicago Marathon and the TCS New York City Marathon.