Sifan Hassan celebrates as she crosses the finish line




TAG Heuer Extends Partnership as Official Timekeeper of the TCS London Marathon Until 2026

TAG Heuer, the Swiss luxury watchmaker renowned for its commitment to precision and endurance, has extended its partnership as the Official Timekeeper of the TCS London Marathon for an additional three years.

As the Official Timekeeper, TAG Heuer has played an integral role in capturing the monumental achievements of every participant, from record-breaking performances to personal victories.

As part of the renewed partnership, TAG Heuer will continue to provide cutting-edge timing technology to ensure precise measurement and recording of race times, further enhancing the overall experience for participants, spectators, and viewers worldwide. The brand's unwavering commitment to innovation and accuracy aligns seamlessly with the ethos of the London Marathon, making it the perfect partnership to mark this iconic event's milestone years ahead.

All runners will have the opportunity to share their own ‘finish line selfie’, which includes their official event time provided by TAG Heuer. This function will be available via the Official TCS London Marathon App, powered by TCS. All participants will also receive a text message once they finish, congratulating them on their course time.

Hugh Brasher, Event Director of the London Marathon, said, “We are delighted to confirm TAG Heuer as the Official Timekeeper of the TCS London Marathon once again. We are proud of our great relationship with TAG Heuer, which dates from 2016 and is based on our mutual commitment to excellence and a desire to constantly seek improvements and innovations. We are looking forward to developing our partnership further over the next three TCS London Marathons.