New ways for charities to engage with the TCS London Marathon
In January 2021 we announced a series of new initiatives giving charities the opportunity to engage with the TCS London Marathon – the world's biggest one-day annual fundraising event.
These initiatives include our new Charity Bond scheme, the Charity Advertising Partnership Programme and the existing Charity Ballot – and you can find out more about each of them below.
1. New Charity Bond scheme
In 2019, we started our first detailed review of our Golden Bond, Silver Bond, Charity Ballot and One Year Charity Bond schemes. The results of this review mean that, in future, approximately 2,500 charities will engage directly with the TCS London Marathon every year (up from 1,500).
Our review followed an extensive consultation with charities to get their views on how we could improve the service we offer. More than 80 per cent of charities that responded to a survey agreed or strongly agreed that the allocation of bonds should be reviewed – so that's what we did! The changes to the Charity Bond scheme are explained below.